Posts by Chartlocal
2017 Research Shows Big ROI on Billboard Advertising
OOH Research Shows Big ROI, Marketers Increase Spending Date: October 30, 2017 Summary: Earlier this year, the Outdoor Advertising Association of America reported on the high ROI for out-of-home advertising. A study conducted by Omnicom also found that using OOH with print, radio or digital can extend the reach of these other formats. This news…
Read MoreAugusta Billboard Remembers Those Missing Since 1990
Augusta Billboard Remembers Those Missing Since 1990 Date: October 10, 2017 Summary: If you’re driving along Milledgeville Road and Deans Bridge Road, you probably noticed the billboard remembering the missing persons who have been missing since 1990. Body: If you’re driving along Milledgeville Road and Deans Bridge Road, you probably noticed the billboard remembering the missing…
Read MoreBillboard advertising spend is soaring
OOH advertising spend to soar to US $33 billion by 2021 Date: August 09, 2017 Summary: OOH advertising is now a US $29 billion market, responsible for approximately 6 percent of the $500 billion global advertising spend; and its revenue is expected to grow by 3 percent to 4 percent per year in the next…
Read More2017 Report: Every Billboard Ad Dollar Generates $5.97 in Sales
Every Out of Home Ad Dollar Generates $5.97 in Sales Date: May 19, 2017 Summary: For each dollar spent on out of home (OOH) advertising, an average of $5.97 is generated in product sales, according to a new report released today by the Outdoor Advertising Association of America (OAAA). Body: May 16, 2017 (Washington, DC) – For…
Read MoreNashville billboards used to catch criminals
Nashville billboards used to catch criminals Date: April 20, 2017 Summary: Billboards are everywhere in Nashville, and they are now being used to help catch criminals. Body: NASHVILLE, TN (WSMV) – Billboards are everywhere in Nashville, and they are now being used to help catch criminals. Putting suspects’ faces on billboards is not…
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