Insights

OOH Research Shows Big ROI, Marketers Increase Spending Date: October 30, 2017 Summary: Earlier this year, the Outdoor Advertising Association of America reported on the high ROI for out-of-home advertising. A study conducted by Omnicom also found that using OOH with print, radio or digital can extend the reach of these other formats. This news…

OOH advertising spend to soar to US $33 billion by 2021 Date: August 09, 2017 Summary: OOH advertising is now a US $29 billion market, responsible for approximately 6 percent of the $500 billion global advertising spend; and its revenue is expected to grow by 3 percent to 4 percent per year in the next…

Every Out of Home Ad Dollar Generates $5.97 in Sales Date: May 19, 2017 Summary: For each dollar spent on out of home (OOH) advertising, an average of $5.97 is generated in product sales, according to a new report released today by the Outdoor Advertising Association of America (OAAA). Body: May 16, 2017 (Washington, DC) – For…