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2017 Research Shows Big ROI on Billboard Advertising

OOH Research Shows Big ROI, Marketers Increase Spending Date: October 30, 2017 Summary: Earlier this year, the Outdoor Advertising Association of America reported on the high ROI for out-of-home advertising. A study conducted by Omnicom also found that using OOH with print, radio or digital can extend the reach of these other formats. This news…

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Billboard advertising spend is soaring

OOH advertising spend to soar to US $33 billion by 2021 Date: August 09, 2017 Summary: OOH advertising is now a US $29 billion market, responsible for approximately 6 percent of the $500 billion global advertising spend; and its revenue is expected to grow by 3 percent to 4 percent per year in the next…

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2017 Report: Every Billboard Ad Dollar Generates $5.97 in Sales

Every Out of Home Ad Dollar Generates $5.97 in Sales Date: May 19, 2017 Summary: For each dollar spent on out of home (OOH) advertising, an average of $5.97 is generated in product sales, according to a new report released today by the Outdoor Advertising Association of America (OAAA). Body: May 16, 2017 (Washington, DC) – For…

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